Description
Make History
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Experience more than 8,000 square feet of exhibits featuring hundreds of instruments, amps, photos, historical artifacts, interactive displays and more that give guests from all over the world a fascinating, educational and unforgettable firsthand look at the entire Fender story from 1946 to today.
Enjoy browsing and shopping for apparel, accessories, collectibles and other items in the retail shop, purchase an instrument in the Guitar Specialty Store, embark on the Fender Factory and Custom Shop tour, and enter the "Wood Vault," where you can design and purchase your very own Fender American Design instrument.
Factory Tours
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From the Fender Visitor Center you'll embark on the Fender Factory and Custom Shop tour for a fascinating up-close and start-to-finish look at the remarkable transformation of raw materials into fine Fender guitars, basses, amplifiers and other products.
Watch as Fender staff in the Wood Mill, Metal Shop, Final Assembly and other areas practice their craft, and see actual instruments and amps take shape at each stage in their production. Finally, your guide will escort you into the "Dream Factory" - the world-famous Fender Custom Shop - for an unprecedented firsthand look at the creation of the very best of Fender's best.
Hours
Tour Details
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Open to the public every weekday except Wednesday; admission free through 2011. Note: Visitor Center store and factory tours will be closed to the public beginning December 9, 2011 through January 2, 2012.
Hours of Operation
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Visitor Center: 9 a.m. - 4 p.m.
Factory Tour: 10 a.m. and 11:30 a.m.
Factory tour lasts approximately 45 - 60 minutes.
Guest Policies
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Visitor Center open to all ages.
Factory Tour open to children age 9 and older accompanied by parent or guardian.
Factory tour guests must wear closed-toe shoes.
Maximum of 10 guests per tour; larger groups call ahead for appointment.